smile invest's parent company, The Co-operative Bank plc has been guided by an ethical investment policy since 1992, so it's an issue close to our hearts.

The Co-operative movement goes all the way back to the industrial revolution as a way to create fairer means of distributing profits of production.

A couple of centuries later, The Co-operative movement (and we're part of that crowd) are still all about being fair, getting a quality deal for everyone, and generally making people happy when they get up in the morning. We're really into these beliefs, and we think the internet is a fine and dandy way to tell you about them.

Unlike some of our competitors, we're not out to make a quick buck through a stock exchange listing. We want to build a business we're proud of. One that makes us all smile.

With smile invest you get a ton of stuff to help you make up your mind about ethical funds but it's all about personal choice so if you don't fancy going for an ethical investment, we do offer a wide range of funds that aren't 'green'. It's up to you really. Just keep it in mind that all profits smile invest makes from the funds supermarket or sharedealing are invested in line with our ethical policy.